Vox: La Voz Que Más Resuena

Abstract

The political party Vox, founded in December 2013, self-identifies as "the voice of Vibrant Spain" and advocates conservative reforms. Vox emerged due to the discontent of some members of the Partido Popular (PP) and has stood out for its social media communication strategy, including strong engagement from its followers. Unlike other parties, Vox emphasizes provocation and polarization on issues such as immigration and security. Additionally, its strategy is compared to other Spanish parties, such as the Partido Popular (PP), which focuses on economic stability, and the Partido Socialista Obrero Español (PSOE), centered on equality and social justice, as well as Unidas Podemos, known for mobilizing its base and promoting citizen participation. Each party has a unique communication strategy tailored to its audience and goals.