Yaqub Bhatti, Hina, M. Mercedes Galán Ladero, y Clementina Galera Casquet. 2020. «The Role of Corporate Social Responsibility Campaign on the Charitable Behaviour of the Society: Case Study of Coca–Cola Company and Edhi Foundation in Pakistani Context». Casos De Marketing Público Y No Lucrativo 7 (abril):55-62. https://casos-aimpn.org/index.php/casos/article/view/12.