Marta Rey García, y Vanessa Mato Santiso. «Social Marketing Plan for Social Innovation: The Work Integration Plan of Spanish Red Cross As a Case Study». Casos de marketing público y no lucrativo 3, no. 1 (abril 12, 2016): 1–12. Accedido octubre 6, 2026. https://casos-aimpn.org/index.php/casos/article/view/51.