Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo

LIQUIDATION SERVICES INC. AND THE TRANSFORMATION OF THE SURPLUS MARKET: A SUSTAINABLE APPROACH

Wed, 19 Mar 2025 00:00:00 +0000

Comercio Justo En Arequipa: Transformando La Agroexportación Con Inclusión Y Sostenibilidad

Wed, 19 Mar 2025 00:00:00 +0000

Fair trade has emerged as a key strategy for economic, social, and environmental development in Peru's agro-export sector. In Arequipa, its implementation has ensured fair prices, reduced exploitative intermediation, and empowered small producers. International certifications like GLOBAL GAP and Fair Trade have boosted competitiveness in global markets, despite facing financial and structural challenges such as reliance on external funding and bureaucratic hurdles. Additionally, this model has created a positive socio-environmental impact by improving labor conditions, promoting gender equity, and adopting sustainable practices. This analysis highlights that fair trade fosters social inclusion and environmental sustainability, positioning itself as a comprehensive driver of change in Peru’s agro-export sector.

DATOS ABIERTOS AUTONÓMICOS DE POBLACIÓN, COMERCIO Y CONSUMO ¿ÚTILES PARA EL DESARROLLO DE POLÍTICAS DE MARKETING?

Ricardo Curto-Rodríguez, Rafael Marcos-Sánchez , Daniel Ferrández Vega — Wed, 19 Mar 2025 00:00:00 +0000

Open data has great potential to generate wealth, so, after a brief theoretical reflection, showing the existing categories and the general autonomous situation, we have decided to carry out a population analysis of the more than 500 data sets labeled with the category “Commerce”. ” and the 7,000 from the “Demography” category supplied in April 2024. The review shows the existence of very important inter-autonomous differences in both categories both in the number of datasets, percentage with respect to the autonomous total, information contained and even in the formulation of data sets, making their automated processing and value creation difficult. After showing the results, this work raises four questions in this regard, as well as its proposed resolution.

LIQUIDATION SERVICES INC. AND THE TRANSFORMATION OF THE SURPLUS MARKET: A SUSTAINABLE APPROACH

Thu, 20 Mar 2025 00:00:00 +0000

Liquidation Services Inc. is a leading company in asset management and surplus sales that promotes the circular economy through product remarketing and waste reduction. This study analyzes the impact of its business model on optimizing the reverse supply chain and its alignment with the Sustainable Development Goals (SDGs). The main causes of surplus accumulation are identified, including production inefficiencies, e-commerce returns, and technological obsolescence. Additionally, the organizational and environmental benefits of asset liquidation are described, highlighting cost reduction in storage and the decrease in environmental impact. Finally, marketing strategies and the use of technology in efficient surplus management are examined, emphasizing the importance of digital platforms in the commercialization of liquidation products.

EVOLUCIÓN DE LAS CAMPAÑAS PUBLICITARIAS DE ESTRELLA DAMM Y SUS MENSAJES

Wed, 19 Mar 2025 00:00:00 +0000

The evolution of Estrella Damm's advertising campaigns is visible in the importance of its messages. Product promotions in the 1950s to address artistic and environmental issues and the emphasis on leisure and enjoyment, always with a product at the center in the 1990s, were modified starting in 2009, when campaigns under the term “Mediterráneamente” began to suffer from social, ecological and Mediterranean lifestyle aspirations, focusing on the target audience, inducing them to live in an eco-responsible way. Recent campaigns such as "Love at first sight" and "Summer '78", focused on nostalgia, position Estrella Damm as an eco-conscious and eco-responsible brand due to its interest in protecting the ecosystem of the Mediterranean Sea.

SULAPAC Envases sustentables contra los residuos plásticos

Wed, 19 Mar 2025 00:00:00 +0000

The company Sulapac was born in Finland with the mission to reduce the excessive use of plastics and thus become the new standard for sustainable materials to replace plastic, proposing a sustainable alternative based on biodegradable biopolymers and sustainable fillers such as wood from secondary streams or minerals from natural clay. Its components are of biological origin in which their percentage varies between 70 and 100%. Sulapac has been awarded several prizes for its innovations in green and sustainable packaging, which has brought it close to receiving large investments from companies such as Chanel, Mousse Parterns, Lumene, among others. This initiative generates a positive impact on environmental care and circular economy.

APPLE TRADE IN: INNOVACIÓN SOSTENIBLE A TRAVÉS DEL MARKETING CIRCULAR

Wed, 19 Mar 2025 00:00:00 +0000

Apple Inc. is one of the leading technology corporations at global scale, standing out for its innovative products and its commitment to sustainability. In this scenario, Apple launched the "Apple Trade In" marketing project, an application that makes easy for users to exchange old devices of any brand in exchange for credit for the acquisition of new products or business cards. This tactic is distinguished by its orientation towards the circular economy and its concordance with the principles of ecological responsibility of the brand. The main purpose of the action is to encourage the reuse of devices and minimise the effect on the environment, while they retain customer loyalty and simplify purchase of new products. The target audience is technology users.