Corporate Universities: The foundation of future human capital

Abstract

This case study is devoted to the rising phenomenon of corporate universities. Since organizations can only be competitive and successful with the right approach by investing in the training and development of their employees, there is a need for learning institutions. By analyzing the most famous corporate universities – namely Hamburger University and Disney University – the key success factors of such institutes are shown. The aim of this work ist to show the different approaches of each corporate university - with focus on training leadership or excellent customer service.