Social marketing for the promotion of gender equality in social organs: case study– CASES

Abstract

The main purpose of this case is to analyze the constitution of the social entities of CASES - Cooperative António Sérgio for the Social Economy and the gender inequality question in access to leadership positions. In the CASES, it’s defined by a public interest cooperative that is integrated in the cooperative branch of services, with the object of promoting and strengthening the social economy sector through cooperation between the State and organizations. With this work, we intend to analyze and characterize the social entities of CASES and define the importance of a social marketing strategy for the promotion of gender equality in the social organs of this cooperative.