Ganemos vida, súmate a la lucha, Arbora & Ausonia

Abstract

Viral marketing with messages such as "Join our fight" or "together we are stronger" are campaigns created by Ausonia, by means of online platforms such as Facebook, with the aim of making the society aware of social causes. These campaigns help Arbora & Ausonia collaborate and make visible the corporate image of solidarity and create branding. The growth of social networks has caused a huge impact on the Internet users and increasing their social awareness.

As a result of this initiative, thousands of people have collaborated with the cause, making donations and uploading photos with the pink scarf on their profile. Ausonia has known how to use the media in order to promote its products and increase the Organization's social responsibility, cooperating to a large extent with investigation, of the breast cancer, among many other causes, having as a main slogan: "One minute of research against breast cancer can save many lives”.