Apivita: Socially Responsible Production And Consumption

Abstract

Corporations and their activities have a tremendous impact on people's well-being and the environment. Therefore, businesses are required to embrace social responsibility in both their production and operation practices nowadays, with a heightened emphasis on society and the environment. APIVITA is a Greek company that specialized in natural cosmetics. The company's dedication to environmental sustainability is shown in its adherence to the values of authentic clean and ethical beauty, sustainable development, and the acquisition of various awards and recognitions. The purpose of the case study is to highlight the importance of responsible production and consumption, including both business and consumer perspectives. APIVITA distinguishes itself through its commitment to sustainable production methods. To examine consumers’ perceptions of APIVITA and its products, we conducted an online survey of 316 individuals. The results of the study indicate that more than half of consumers prefer natural cosmetics, emphasizing that the use of sustainably produced products is very important to them. Moreover, APIVITA is recognized as brand by nearly all the sample and is their top choice in the natural cosmetics market. Finally, the most important reasons consumers use APIVITA products are their natural ingredients and the high perceived quality.