Apivita: Socially Responsible Production And Consumption


  • Rodoula Tsiotsou University of Macedonia, Greece https://orcid.org/0000-0003-2035-0334
  • Smaragda Samara University of Macedonia, Greece
  • Chrysoula Doulala University of Macedonia, Greece
  • Athanasia-Sotiria Zafeiri University of Macedonia, Greece
  • Andromachi Koroniadou University of Macedonia, Greece
  • Nefeli-Maria Simou University of Macedonia, Greece




environmental awareness, responsible production, responsible consumption, natural cosmetics, sustainability


Corporations and their activities have a tremendous impact on people's well-being and the environment. Therefore, businesses are required to embrace social responsibility in both their production and operation practices nowadays, with a heightened emphasis on society and the environment. APIVITA is a Greek company that specialized in natural cosmetics. The company's dedication to environmental sustainability is shown in its adherence to the values of authentic clean and ethical beauty, sustainable development, and the acquisition of various awards and recognitions. The purpose of the case study is to highlight the importance of responsible production and consumption, including both business and consumer perspectives. APIVITA distinguishes itself through its commitment to sustainable production methods. To examine consumers’ perceptions of APIVITA and its products, we conducted an online survey of 316 individuals. The results of the study indicate that more than half of consumers prefer natural cosmetics, emphasizing that the use of sustainably produced products is very important to them. Moreover, APIVITA is recognized as brand by nearly all the sample and is their top choice in the natural cosmetics market. Finally, the most important reasons consumers use APIVITA products are their natural ingredients and the high perceived quality.


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How to Cite

Tsiotsou, R., Samara, S., Doulala, C., Zafeiri, A.-S., Koroniadou, A., & Simou, N.-M. (2024). Apivita: Socially Responsible Production And Consumption. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 11(2), 50–60. https://doi.org/10.5281/zenodo.11221695




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