CUFA – A MODEL OF ECONOMIC GROWTH IN THE FAVELAS

Autores/as

  • Sandrina Berthault Moreira Instituto Politécnico de Setúbal, Portugal https://orcid.org/0000-0003-2124-8366
  • Alícia Assis ESCE-IPS, Setúbal, Portugal
  • Beatriz Mata
  • Iris Silva
  • Laura Camargo ESCE-IPS, Setúbal, Portugal

Palabras clave:

desenvolvimento económico, economia social, empreendedorismo social, pobreza, economic development, poverty, social economy, social entrepreneurship

Resumen

The Central Única das Favelas (CUFA) develops and implements social entrepreneurship and economy projects in favelas and poor communities, both in Brazil and abroad. Knowing its methods and organizational pillars allows us to understand CUFA's relevance in the development of small businesses in communities characterized by a set of needs where the state is generally unable to meet expectations. Through communication with the masses and partnerships with relevant companies in the private sector, CUFA has been able to carry out its projects with excellence and in an inspiring way. Its business model can be used and replicated in different areas with different demands and different objectives.

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Publicado

2026-07-02

Cómo citar

Berthault Moreira, S., Assis, A., Mata, B., Silva, I., & Camargo, L. (2026). CUFA – A MODEL OF ECONOMIC GROWTH IN THE FAVELAS. Casos De Marketing Público Y No Lucrativo, 13(2), 26–32. Recuperado a partir de https://casos-aimpn.org/index.php/casos/article/view/338

Número

Vol. 13 Núm. 2 (2026)

Sección

Social entrepreneurship & social innovation

Licencia

Derechos de autor 2026 Casos de marketing público y no lucrativo

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.