DATOS ABIERTOS AUTONÓMICOS DE POBLACIÓN, COMERCIO Y CONSUMO ¿ÚTILES PARA EL DESARROLLO DE POLÍTICAS DE MARKETING?

Abstract

Open data has great potential to generate wealth, so, after a brief theoretical reflection, showing the existing categories and the general autonomous situation, we have decided to carry out a population analysis of the more than 500 data sets labeled with the category “Commerce”. ” and the 7,000 from the “Demography” category supplied in April 2024. The review shows the existence of very important inter-autonomous differences in both categories both in the number of datasets, percentage with respect to the autonomous total, information contained and even in the formulation of data sets, making their automated processing and value creation difficult. After showing the results, this work raises four questions in this regard, as well as its proposed resolution.