A Circular Economy application in The Navigator Company

Authors

  • Arminda Maria Finisterra do Paço
  • Eunice Mariana de Sousa Clemente
  • Sofia Gonçalves Lopes
  • Tânia Filipa Fernandes Figueira

Abstract

The Navigator Company is a Portuguese company, founded in 1975, dedicated to the manufacture and commercialization of paper in 15 countries worldwide. The company has a special concern for the environment and for future generations, being recognized as an innovative company for its research and development projects in the area of circular economy, and it is considered sustainable because it changed its linear economy strategy. The Navigator Company presents a circular economy, where, on the paper production process, all phases aim the harnessing, being 90% of renewable materials. In this process, paper is the final product that over its life cycle can suffer up to 4 change, and is therefore, considered renewable, recyclable and biodegradable. Due to the company’s sustainability policies, The Navigator Company belongs to the Executive Committee of the World Business Council for Sustainable Development (WBCSD), being the only Portuguese company present in this council.

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Published

2020-07-26

How to Cite

Finisterra do Paço, A. M. ., de Sousa Clemente, E. M. ., Gonçalves Lopes, S. ., & Fernandes Figueira, T. F. . (2020). A Circular Economy application in The Navigator Company. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 7, 245–251. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/101

Issue

Vol. 7 (2020): MARKETING IN THE ERA OF THE COLLABORATIVE ECONOMY

Section

Socially Responsible Consumption and Food Governance

License

Copyright (c) 2020 Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.