El Marketing no lucrativo de la Federación Andalucía Acoge

Abstract

The work focuses on the Andalucia Acoge Federation, an institution since 1991, working exclusively for the social inclusion of immigrants in the Andalusian society. The aim of the activities carried out by this organization is to promote multiculturalism and social justice for them. To achieve this purpose, this nonprofit organization develops a variety of activities and programs, which gives spread primarily through its website and holding in its different locations. Its main source of funding is public funding, but also the contributions of businesses and individuals. To function is essential to social volunteering.