Online videos in the non-profit sector: using YouTube to study marketing communications

Authors

  • Nelida Carryer University Canada West Vancouver

Abstract

This case presents features of organizational identity and brand image used by non-profits in their videos. It analyzes a sample of Indian non-profits collected from YouTube, and uses the findings to discuss marketing communications topics.

Downloads

Download data is not yet available.

Downloads

Published

2014-03-26

How to Cite

Carryer, N. (2014). Online videos in the non-profit sector: using YouTube to study marketing communications. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 1, 129–135. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/145

Issue

Vol. 1 (2014): ¿PODEMOS CONSTRUIR UN MUNDO MÁS RESPONSIBLE?

Section

Artículos

License

Copyright (c) 2014 Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.