BlaBlaCar. El autostop del siglo XXI

Abstract

This work focuses on the social marketing action carried out by the company BlaBlaCar. BlaBlaCar is currently considered the best ride sharing platform which helps contribute to greater efficiency in the communication of people whom desire methods of shared transportation.

Initially aimed at workers and students, each day usership grows in number and type of users, due to both economic and environmental benefits, as well as increased efficiency in the use of resources and infrastructure. There are many advantages of this practice, whether applied throughout an organization, or on an individual basis. Focusing on tourism, this movement is a novel transport option and more adaptable with respect to traditional transportation.