AIRC goes digital

Abstract

The American Institute for Roman Culture (AIRC) is a non-profit organization which was established on 21st April in 2002. It aims at preserving cultural heritage of Rome via different events organized in the capital of Italy like annual conferences devoted to Roman culture or courses for students. Special interest is directed towards social media, which enables AIRC to reach people from all over the world. Combining actions both in reality and in virtual world offers AIRC good results in disseminating ancient Roman culture. What is really outstanding, is the fact that their internet activity is not only focused on one platform but the organization simultaneously is visible on Twitter, Facebook, Google +, Flickr, YouTube, Vine, Instagram and Pinterest. Other ways for communicating with the audience include regular posting on web site, blog, newsletter but also organizing webinars via Google Hangouts, which give their followers a real chance for engagement.