1:1 Google: refugiados

Abstract

Previously, Google has carried out several social communicational campaigns but none of them has reached such success as the refugee relief one.

This research will deal with Google’s current campaign and its target’s approach over different communicative actions. Moreover, its ways of communication and its results will be analyzed. The tools and method for this task will consist of the contrasted analysis between these two actions. For this purpose, this paper will look at primary sources of information from Google’s website and secondary ones from below the line media. Google has reached its goals using its own website as the only means of communication. From this point on, this campaign got publicity in several mass media. This proves that Google is able to generate some movement and interest around social networks without huge economic expenses, improving its business reputation at the same time.