Como incentivar dadores de sangue: o caso ADASMA

Abstract

ADASMA – Benevolent Blood Donors Association of Mamarrosa - is a nonprofit association that devotes all its efforts to increase more blood donors. Through time, about 33 years of existence, and facing difficulties in the recent years, the need of marketing strategies ensures their future and the success of the association.

Their progress and their action are targeted to their audience characteristics. In order to achieve the needed projection to guarantee one of the most common needs of our society - lack of blood donations - ADASMA makes an effort to engage their target audience with dynamic campaigns.