La música como eje central de la comunicación de Walk On Project (WOP)

Abstract

Walk On Project (WOP) is a foundation based in Bilbao which generates social value across different lines of business performance (musical promotion, engineering for people with special needs, education...) and allocates all the benefits to fight against neurodegenerative diseases. Despite the seriousness of these diseases, optimism, enthusiasm and courage are some of the values that govern the foundation and that form its image. WOP has achieved this image transmission and raised a high degree of notoriety creating memorable experiences through the organization of unique events in which music (the hobby of one of the founders) is the main focus.