Solidariza tu energía

Authors

  • Marta Estrada Guillén Universidad Jaume I
  • Diego Monferrer Tirado Universidad Jaume I

Abstract

We are going to discuss about the case of “Solidariza tu energía”. It is a campaign created by Susana Fabregat in favour of Aspropace, a non-profit association built by a group of parents with children affected by cerebral palsy.

“Solidariza tu energía” has as its main objective inspiring hope to people through its energetic and positive messages. It wants to transmit that with passion and strength it is possible to help the others improving the word in which we live in, and at the same time raising money for Aspropace.

We will focus on the communication campaign produced by “Solidariza tu energía” and on the events made in favour of the association.

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Published

2016-04-12

How to Cite

Estrada Guillén, M., & Monferrer Tirado, D. (2016). Solidariza tu energía. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 3(1), 191–196. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/189

Issue

Vol. 3 No. 1 (2016): CIALSO TINGKEMAR (MARKETING SOCIAL)

Section

Artículos

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.