#NiUnaMenos: camino hacia la igualdad de género

Abstract

The aim of this assignment is to analyze how the social movement generated by #NiUnaMenos could be classified as a special case of social utopian marketing. Firstly, the report will outline the #NiUnaMenos emergence taking into account the context that preceded the phenomenon. Secondly, it will be analyzed the social context that englobed the movement, the importance of the media and the marketing usage to be recognized and supported. Thirdly, we will analyze the impact of NiUnaMenos actions in the different levels of the society. Fourthly, a few questions about the case will be proposed. Finally, conclusions will be shown to provide the reader with a critical view of the phenomenon.