Caso Lantegi Batuak: creando nuevos negocios para generar oportunidades laborales para personas con discapacidad

Authors

  • Aritza López de Guereño Zarraga Universidad del País Vasco

Abstract

The following document aims to show the reality of a business such as Lantegi Batuak. This business is known for being a one-of-a kind due to the way it carries out its activity. In a society where the importance of a respectful treatment and the right of having a fulfilling live for all individuals is gaining more a more importance, a new necessity for businesses such as Lantegi Batuak is born. The goal of this enterprise is to manage to give to disabled people the chance of living meaningful and fulfilling lives, with responsibilities and economical retribution that would help them to self-develop as individuals at the same time that they take care of their physical development trough de creation of active aging plans.

Lantegi Batuak was also known for being a business with a remarkable industrial leaning. However, and thanks to the efforts of the new businesses department, it is progressively dipping into the service market. To sum up, the goal of this text is to present the case of Lantegi Batuak as a business reference in the field of helping disabled people to self- develop. Lantegi Batuak is a business that prioritizes life in front of economic income, and that represents the most pure values of Corporative Social Responsibility. The document will focus on the department of new businesses, which is the department that works day and night unrelentingly trough an unstoppable process of business opportunity search that would create income for the business. Nonetheless, and even tough creating new streams of income is one of the main priorities, the capability of the business to create new jobs for disabled people in Vizcaya is of paramount importance.

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Published

2018-04-12

How to Cite

López de Guereño Zarraga, A. (2018). Caso Lantegi Batuak: creando nuevos negocios para generar oportunidades laborales para personas con discapacidad. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 5, 50–59. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/197

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Artículos