El Voluntariado corporativo como herramienta para la conservación del patrimonio natural: experiencias del Grupo Naturalista Hábitat

Abstract

Grupo Naturalista Hábitat develops many initiatives focused on meeting its targets of divulgation and conservation of natural heritage. As a non-profit association, to carry out its activities, it concentrates many efforts on the motivation and management of volunteering, understood as the essential human capital for the development of the tertiary sector in general, and G.N. Hábitat in particular.

The rise of the Corporate Social Responsibility has meant for the entity a new opportunity to increase a wave of divulgation and implication in the environment. Therefore, in this work, several actions are being explained to prove how workers and companies (people and businesses, hand in hand) can help improve the societies they are part of not only economically and socially, but also environmentally, through corporate volunteering.