Centro Especial de Empleo Asociación Economato Social de la Ciudad de Badajoz, marketing solidario

Abstract

This paper deals with the Special Employment Center ‘Asociación Economato Social’ of the City of Badajoz. This non-profit association is characterized by trying to help those families who have been lacerated by crisis, and tries to make the utopia a reality, giving meaning to the lives of people who are socially more depressed, providing these people a way of dignified, inclusive and solidary living.

In this work, marketing activities carried out by this association is glimpsed, it visualizes the problems that this entity has and proposes improvements that it can carry out in the field of marketing. It also defines what type of organization it is, and where it wants to go, as well as how we can use this example to establish correlations and transpose it to other scenarios, regions or countries, in existing organizations or for newly created organizations.