Marketing verde como base para un modelo de negocio sostenible exitoso: ECUAPLASTIC S.C.

Abstract

The company ECUAPLASTIC S.C. is a pioneering Ecuadorian initiative in recycling plastic and other derivative elements, with the aim of transforming them into useful materials in the field of construction, architecture and agriculture. Products such as recycled polyethylene and poly aluminum from Tetrapak are used for the elaboration of products such as hoses, ceilings, boards, sheets, fibers, among others, that comply with ISO 9001 quality standards, these materials are used for construction of furniture, facades and even houses. ECUAPLASTIC S.C has received several recognitions for its green initiative that together with its transformation process, capacity and knowledge in the industry, have allowed it to expand its market abroad, becoming the leading company in the production and export of sustainable materials. Its sustainable business model and the application of strategies within green marketing generate a great favorable social impact for the care of the environment.