Rir para curar! Operação Nariz Vermelho

Authors

  • Sandrina B. Moreira Instituto Politécnico de Setúbal, Escola Superior de Ciências Empresariais, CICE e BRU-IUL

Abstract

The Operação Nariz Vermelho (ONV) is a Social solidarity private institution (IPSS) since 2007. Its key innovation is to promote weekly visits of Clown doctors to bring joyful moments to pediatric patients believing that being happy contributes to a better and faster recovery. Its disruptive genesis lead them to start an project investigation in 2010, to evaluate the impact of joy in the cure, in collaboration with the Education Research Centre - University of Minho (CIEd-UM), Research Centre for Social Intervention - Lisbon University Institute (CIS-IUL) and Doctors of Alegria - Brazil. During the fight against the Covid-19 pandemic, the ONV continued to innovate by creating the TV-ONV project, and thus entered the pediatric hospitalized services that were closed by the Directorate-General for Health (DGS) in Portugal.

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Published

2021-11-27

How to Cite

Moreira, S. B. (2021). Rir para curar! Operação Nariz Vermelho. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 8, 216–223. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/255

Issue

Vol. 8 (2021)

Section

Artículos

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.