A Importância do Marketing Digital nas Organizações Não Governamentais

Abstract

This article examines the importance of digital marketing in NGOs, focusing on Save the Children and WWF. Both are studied for their competence in the strategic use of digital marketing for humanitarian and environmental causes. The comparison explores adaptations of digital marketing to support significant causes, highlighting effective strategies on digital platforms. The active participation of supporters and donors, facilitated by well-crafted campaigns on social media and websites, underscores the effectiveness of these approaches. The article also addresses critical challenges, emphasizing the urgent need for transparency and building donor trust.