BANCO DE TAPITAS A.C. Marketing social y sustentabilidad en apoyo al cáncer infantil

Abstract

Banco de Tapitas A.C. is a Mexican civil association dedicated to supporting children and adolescents with cancer through the collection and recycling of plastic bottle caps. This association has positively impacted the lives of many families, making their fight against cancer more bearable. The organization's social marketing approach combines creativity and strategy to mobilize families, companies, and school communities, achieving an effective synergy among these stakeholders. This model has strengthened its presence and expanded its impact, enhancing both resource generation and social awareness. In summary, social marketing is the cornerstone that connects society with Banco de Tapitas' altruistic and environmental mission, ensuring that every action contributes to meaningful change.