LOVE FOR SCIENCE: SOCIAL NETWORKS AND SOCIAL MARKETING EMPOWERING EARLY VOCATIONS AND CLOSING STEAM GAPS IN MEXICO

Authors

  • LUCIRENE Rangel Lyne Universidad Autónoma de Tamaulipas
  • Meredith Getsemaní López Lugo
  • Erika Guillermina Casanova Villarreal
  • Carmen Idalia Muñiz Villanueva

Keywords:

Ciencia; marketing social; Vocaciones tempranas; Investigadores; Niños, Congreso casos 2025.

Abstract

 "Amor por la Ciencia" institutional early vocations program aims to encourage children to explore scientific curiosity and conduct experiments/projects positively impacting the planet.​ UAT professors/researchers voluntarily lead camps, activities, and innovation advising with gender focus to close gaps.​Social marketing is the core multiplier, scaling from local workshops to national STEAM inequality strategy; potentially reducing 37-year gender gap via early interventions.​ This positions UAT as university social responsibility leader, inviting replication for inclusive/transformative educational ecosystems.

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Published

2026-06-02

How to Cite

Rangel Lyne, L., López Lugo, M. G. ., Casanova Villarreal, E. G. ., & Muñiz Villanueva, C. I. . (2026). LOVE FOR SCIENCE: SOCIAL NETWORKS AND SOCIAL MARKETING EMPOWERING EARLY VOCATIONS AND CLOSING STEAM GAPS IN MEXICO. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 13(1). Retrieved from https://casos-aimpn.org/index.php/casos/article/view/447

Issue

Vol. 13 No. 1 (2026)

Section

Social Marketing

License

Copyright (c) 2026 Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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