Microsoft’s corporate social responsibility analysis

Authors

  • Remedios Hernández Linares
  • Hipólito Bautista del Viejo
  • Marcos Jiménez Benítez

Abstract

Departing from the role that society currently plays in our workplaces and the necessity of companies interacting in a respectful and transparent way with the people that surround them, we aim to analyse the social responsibility of one of the biggest companies in the world, Microsoft. Basing our analysis on its 2018 Corporative Social Responsibility (CSR) Annual report, we have carefully read the document and contrasted what it claims to do with some recent news and articles to see if it really accomplishes its statements.

We will start with a contextualization of the company’s history and activities, followed by the proper analysis of its CSR; right at the end, we would like to bring up some questions, encouraging the readers to discuss about the topic. As a result, we consider that there are some points in its report that are not entirely true. Therefore, we conclude that in general terms, the company tends to use this kind of reports as a marketing tool, not even fulfilling many of the points that are stated there.

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Published

2020-07-25

How to Cite

Hernández Linares, R., Bautista del Viejo, H. ., & Jiménez Benítez, M. . (2020). Microsoft’s corporate social responsibility analysis. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 7, 397–405. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/76

Issue

Section

Corporate Social Responsibility & Sustainability