Auara, the water to change the world

Abstract

AUARA is a social company that invests 100% of its dividends into bringing drinkable water to people who need it. It sells mineral water bottles, made from recycled plastic to self-finance its solidary work. For every sold liter, four liters of drinkable water are generated in developing countries, and for each bottle of AUARA, a plastic bottle is recycled. The company involves all its marketing action under the halo of social marketing and sustainability. Its objective is to bring water where it is needed by building infrastructures such as underground Wells or tanks, as well as sanitation systems.