Balia infancia


  • José Luis Vázquez Burguete Universidad de León
  • Pablo Gutiérrez Rodríguez Universidad de León


The organization will talk about here is Balia, a non-profit organization which aims to promote the social inclusion of disadvantaged children. In this case we will focus on the project "Balia for Children" aimed at children aged 3 to 12 who are at a risk of social exclusion.

We believe that this organization promotes a fundamental ideals for the proper development of a country such as: collaboration, multiculturalism, solidarity and social responsibility. All this with a clear objective respect for self, others and the environment. In the past marketing actions you made Balia for Children were: the construction of a giant pig in Madrid and the launch of a fundraising Christmas cards.


Download data is not yet available.



How to Cite

Vázquez Burguete, J. L., & Gutiérrez Rodríguez, P. (2014). Balia infancia. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 1, 57–65. Retrieved from

Most read articles by the same author(s)

1 2 3 > >>