Balia infancia

Authors

  • José Luis Vázquez Burguete Universidad de León
  • Pablo Gutiérrez Rodríguez Universidad de León

Abstract

The organization will talk about here is Balia, a non-profit organization which aims to promote the social inclusion of disadvantaged children. In this case we will focus on the project "Balia for Children" aimed at children aged 3 to 12 who are at a risk of social exclusion.

We believe that this organization promotes a fundamental ideals for the proper development of a country such as: collaboration, multiculturalism, solidarity and social responsibility. All this with a clear objective respect for self, others and the environment. In the past marketing actions you made Balia for Children were: the construction of a giant pig in Madrid and the launch of a fundraising Christmas cards.

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Published

2014-03-26

How to Cite

Vázquez Burguete, J. L., & Gutiérrez Rodríguez, P. (2014). Balia infancia. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 1, 57–65. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/137

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