Coca-Cola: mucho más que un refresco

Abstract

We have decided to choose The Coca-Cola Company because, since our point of view, it is one of the most important companies in regard to the area of social marketing. The Company stands out for its strong commitment to the advertising strategy, which has been based in recent years in campaigns whose main mission is to influence in a positive way in society. As a result, Coca-Cola has a lot of importance today and, as the name of one of his campaigns suggests, is now “much more than a soft drink”. The purpose of this case is to analyse the social marketing strategy of Coca-Cola, and then, we will study in more depth some of the most important campaigns.