Las campañas de marketing social en el caso del virus de la gripe

Abstract

Influenza is a common and seasonal disease that, with each new variation of the virus, has a widespread incidence in the population, coming to produce from local epidemic outbreaks to global pandemics. The seriousness that can lead to certain groups at risk, as well as the fact that hospitals are saturated and even collapsed in some cases, have led the health authorities to adopt different measures, among which are the extensive surveillance of outbreaks and prevention of contagion through social marketing campaigns.

Therefore, the aim of this work is to deepen the role played by social marketing in this disease, with special reference to the Spanish case.