Marketing social de la Fundación Juegaterapia

Abstract

Juegaterapia foundation has become a social institution that is increasingly known. It was founded in 2010, this organization has not stopped making the lives of thousands of children, that suffer cancer and who are in medical treatment, happier. Thanks to its great repercussion and to the great quantity of people who has engaged with the cause, the foundation has been able to carry out a series of different projects to fight against child cancer.

One of its project, and the most known, is the creation of the BabyPelon toy, which is a solidarity toy created as a tribute to all the children that had lost their hair as a result of the chemotherapy. National and international artists have committed with the project, appearing in different advertising campaigns and even designing parts of the toy such as the handkerchief of the head. The price of the toy is quite economical and the profits collected of the sales go entirely to the foundation.