#NoBullying, concienciación de la sociedad a través del marketing social de la Fundación Mutua Madrileña

Abstract

The #NoBullying campaing is just a demonstration of how Fundación Mutua Madrileña, with the help of Fundacion ANAR make a contribution to get a social improvement, in the case of this campaing, getting better behaviors coming from the students so it can mean the end of bullying in Spain.

The end of this campaing is, on the one hand, make an impact on the population most susceptible to bullying by many ways of communication and, specially, getting the atention of the people that act as an “observers”, and, on the other hand, give advices to the family and people around of the victims to face bullying.