Supermercados convencionales y hard-discount en la distribución online de productos ecológicos

Abstract

This work focuses on the analysis and comparison of the online supply between two types of supermarkets "hard-discount" (Aldi and Lidl) and conventional (El Corte Inglés and Eroski). A comparison of the marketing mix (product, price, communication and distribution) of every supermarket is also done highlighting the main points in common and the most relevant differences.  Several aspects are analyzed, such as the assortment of products available in every supermarket, the use of ecological brands vs manufacturer ́s brand, the type of predominant ecolabels, the differences in prices between both types of supermarkets, as well as differences in the communication and distribution of organic products developed by each supermarked.