"Siepomaga.pl" and facebook as the most popular and simplest non-profit crowdfunding platform in Poland

Resumo

The internet platform "siepomaga.pl" is the largest nonprofit platform in Poland based on crowdfunding. Its goal is to create the largest community of people sensitive to others and animals. It is an activity aimed at collecting funds through fundraising organized in a network, using social networking sites, specially dedicated to social support. The main objective of this case study is to contextualize the use of digital platforms within the social help strategies employed by nonprofit organizations in order to encourage individual civic participation – through volunteer monetary donations - in donation-based crowdfunding campaigns. The next goal is to show the similarities between the collection of donations by the most popular social networking site and the most popular nonprofit crowdfounding platform in Poland - siepomaga.pl.