The green strategy of Alicorp

Abstract

Alicorp, a prominent player in Latin America's consumer goods sector, adopts a green marketing strategy anchored in three pillars: Well-being, Community Development, and Environmental Care. This approach signifies the company's commitment to societal and environmental impact. Key initiatives include health and nutrition programs, supporting 181 community kitchens in Peru, and ambitious targets for reducing carbon and water footprints by 2030. Alicorp's strategy also involves innovative technologies for supply chain traceability and comprehensive ESG (Environmental, Social, and Governance) impact management, demonstrating leadership in environmental and social responsibility.