Cultura de la ética y marketing social: capital intangible de Esval y su impacto en la comunidad y medioambiente

Abstract

Esval, the water company that serves the region of Valparaíso is characterized not only for the mainstreaming of services for its clients, but also for the the important role it plays in public health and in the environment. This role is realized through the cleaning of wastewater and sewage and the distribution of drinking water. However, it is the divergence between the company’s public and private interests that invite the analysis of Esval as an ethical company. In order to make this analysis, we will observe the support structure of the company, the communication channels for not only its providers but also for its clients, as well as the corporate integrity it maintains against challenges. The vision, mission, and principles that Esval represents are maintained under the scrutiny of their own code of ethics. And it is through the criteria of this code of ethics that one can analyze Esval’s marketing, environmental campaign and other social programs that have been developed in the region.