A Coca-Cola e a sua estratégia de publicidade responsável em tempos de pandemia

Abstract

The company that we are going to address in the present case is The Coca-Cola Company, a multinational company that manufactures and sells various soft drinks, including the the Coca-Cola. The marketing that Coca-Cola practices is based in a Responsible Marketing Policy, keeping in mind the impact of its communication in children, by this reason decided not to advertise to children under 12 years of age, in any type of platforms, being equally aware that this type of drinks with high sugar content is one of the main causes of childhood obesity.