La publicidad gráfica como instrumento de cooperación docente: descripción de una iniciativa medioambiental

Abstract

This paper represents an extension of a previous project in which different degree subjects collaborate, through various promotional tools in environmental awareness and sustainable development of the university community. In the first phase (1), Universitat Jaume I, summons, a poster advertising in order to increase energy savings, in the second phase (which we describe) the contest is extended to any manifestation display advertising. The development of this project represented a marked improvement in the capacity for teamwork, communication, critical and environmental awareness of the students. The cooperative methodology significantly increased motivation between students