About the Journal

CASOS de Marketing Público y No Lucrativo es una revista internacional de formato online que publica en abierto con licencia creative commons cc by casos de estudio referidos a actuaciones reales de empresas, instituciones públicas o no lucrativas particularmente destacables por su carácter responsable y/o sostenible, analizadas desde una perspectiva de marketing u otras disciplinas afines.

Announcements

25th International Congress on Public and Nonprofit Marketing “THE LEGACY OF HERITAGE: PUBLIC & NONPROFIT MARKETING IN A CHANGING AI WORLD, TRUST AND SOCIAL IMPACT” Hybrid event (in-person and online), 1-3 July 2026

2026-03-14

Dear Colleagues,
On behalf of the International Association on Public and Nonprofit Marketing (IAPNM), we are pleased to announce that the University of León (ULE) and the Spanish National University of Distance Education (UNED) will be hosting the 25th IAPNM Congress in July 2026. This is an annual hybrid event (in-person or online) organised by major universities aiming a friendly atmosphere and working environment for the presentation and discussion of the latest scientific and practical advances in the fields of public and nonprofit marketing, as well as more general issues as CSR, sustainability or responsible socioeconomic development from a broad and interdisciplinary perspective (contributions not only from marketing and management, but also from other related disciplines are welcome and encouraged). It also provides a chance for productive meeting and nurturing collaborative projects and cooperation networking.
In case of in-person participation, an exciting social programme in León and Ponferrada (Spain) is added to the agenda. Live online presentations will be conducted through the UNED platform, maintaining possibilities for interaction between participants.

Read more about 25th International Congress on Public and Nonprofit Marketing “THE LEGACY OF HERITAGE: PUBLIC & NONPROFIT MARKETING IN A CHANGING AI WORLD, TRUST AND SOCIAL IMPACT” Hybrid event (in-person and online), 1-3 July 2026

Current Issue

Vol. 12 No. 3 (2025)
Published: 2025-07-07

Artículos

View All Issues

CASOS de Marketing Público y No Lucrativo es una revista internacional en formato digital que publica, en acceso abierto y bajo licencia Creative Commons CC BY, casos de estudio sobre actuaciones reales de empresas, instituciones públicas o entidades no lucrativas que se distinguen especialmente por su carácter responsable y/o sostenible, analizadas desde una perspectiva de marketing u otras disciplinas afines.

CASOS de Marketing Público e Não Lucrativo é uma revista internacional em formato digital que publica, em acesso aberto e sob licença Creative Commons CC BY, estudos de caso sobre ações reais de empresas, instituições públicas ou entidades sem fins lucrativos que se destacam especialmente pelo seu caráter responsável e/ou sustentável, analisadas a partir de uma perspectiva de marketing ou de disciplinas afins.

CASOS in Public and Nonprofit Marketing is an international digital journal that publishes open-access case studies under a Creative Commons CC BY license. These studies focus on real actions carried out by companies, public institutions, or nonprofit organizations that stand out for their responsible and/or sustainable nature, analyzed from a marketing perspective or related disciplines.