Vol. 13 No. 2 (2026)

Published: 2026-06-11

Green Marketing

ELEMENTA: SLOW FASHION AND GREEN MARKETING THAT PROVES BAMBOO IS MORE THAN JUST PANDA SNACK

LUCIRENE Rangel Lyne, Erika Guillermina Casanova Villarreal , Naydelin Guadalupe Álvarez Tristán , Alba Paola Colunga Rodríguez, Jatciry García Rodríguez, Osmara Sharatzy González Mezquida, Ana Paula Hernández Del Ángel, Carmen Idalia Muñiz Villanueva

1-13
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Nonprofit Marketing

O MARKETING CULTURAL NO MAAT: DA CRIAÇÃO ARTÍSTICA AO COMPROMISSO SOCIAL E AMBIENTAL

Paulo Gonçalves, Marta Pereira

73-82
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EL MARKETING NO LUCRATIVO DE UNICEF

José Luis Vázquez Burguete , María Purificación García Miguélez , David Gutierrez Gutierrez, Álvaro Montiel Suarez , Adrián Castro Marcos

14-25
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Social entrepreneurship & social innovation

CUFA – Um Modelo De Crescimento Económico Nas Favelas

Sandrina Berthault Moreira, Alícia Assis, Beatriz Mata, Iris Silva, Laura Camargo

26-32
- PDF (Português (Portugal))

Public & Political Marketing

Law No. 32645 and professional recognition in the Peruvian music sector: a case study on mandatory licensing, cultural sustainability, and State responsibility

Luis Camilo Ortigueira-Sánchez, Julie Anna Freundt López, Maritza Isabel Rojas Portal

33-54
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Artículos

SUSTAINABILITY AND SOCIAL IMPACT AT SOS ANIMAL

Arminda do Paço , Inês Moega, Margarida Fernandes

55-64
- PDF (Português (Portugal))

Corporate Social Responsibility & Sustainability

Incentives for the implementation of sustainable projects

María Teresa Antonio Javier, Román Villanueva Tostado

65-72
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