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XVI Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo (2024). IAPNM-UNSA-OVI

2024-10-04
      España
PROGRAMA RESUMIDO / SUMMARY PROGRAMME
13 de diciembre/dezembro de 2024 – December 14th, 2024

13 de diciembre/dezembro Perú 14:00-14:35 BIENVENIDA / BOAS-VINDAS / WELCOME
Palabras del Vicerrector Académico  UNSA:   Luís Cuadros Paz
Palabras del Presidente de IAPNM: José Luis Vázquez (Universidad de León)
Palabras del Decano de la facultad de Administración UNSA: Juan Luna Carpio
Sexteto de saxofón  de la Escuela de Arte de la UNSA
                                                                                         https://meet.google.com/mmd-skeq-coz 08:00-08:35 14:35-15:05 CONFERENCIA MAGISTRAL

Expositor: JAIME DELGADO ZEGARRA (PERÚ) ex congresista, fundador de ASPEC, ex consultor de la FAO y autor de la ley N° 30021 alimentación saludable.
                                                                                         https://meet.google.com/ong-gvkb-egj 08:35-09:05 15:05-15:10 Descanso de 5 minutos 09:05-09:10 15:10-16:10 SESIÓN DE TRABAJO 1 / SESSÃO DE TRABALHO 1 / WORKING SESSION 1

Moderador: Fernando De Pascuale, Panamá  https://meet.google.com/ong-gvkb-egj 09:10-10:10 15:10-16:10 SESIÓN DE TRABAJO 2 / SESSÃO DE TRABALHO 2 / WORKING SESSION 2

Moderadora:  Nuria Viejo Fernández, España
                                                                                             https://meet.google.com/fmr-euri-sjz 09:10-10:10 15:10-16:10 SESIÓN DE TRABAJO 3 / SESSÃO DE TRABALHO 3 / WORKING SESSION 3

Moderador: César Sahelices Pinto, España
                                                                                         https://meet.google.com/kbq-qbst-grm 09:10-10:10 15:10-16:10 SESIÓN DE TRABAJO 4 / SESSÃO DE TRABALHO 4 / WORKING SESSION 4

Moderadora: Katty Ríos Vera, Perú
                                                                                         https://meet.google.com/wza-qkjn-uzo 09:10-10:10 16:10-16:15 Descanso de 5 minutos 10:10-10:15 16:15-17:15 SESIÓN DE TRABAJO 1 / SESSÃO DE TRABALHO 1 / WORKING SESSION 1

Moderador: Melquiades Javier Perea Pérez, Perú
                                                                                        https://meet.google.com/ong-gvkb-egj 10:15-11:15 16:15-17:15 SESIÓN DE TRABAJO 2 / SESSÃO DE TRABALHO 2 / WORKING SESSION 2

Moderador: Alex Jiménez
                                                                                          https://meet.google.com/fmr-euri-sjz 10:15-11:15 16:15-17:15 SESIÓN DE TRABAJO 3 / SESSÃO DE TRABALHO 3 / WORKING SESSION 3

Moderador: Alfredo Guatemala Mariano, México
                                                                                        https://meet.google.com/kbq-qbst-grm 10:15-11:15 16:15-17:15 SESIÓN DE TRABAJO 4 / SESSÃO DE TRABALHO 4 / WORKING SESSION 4

Moderadora: Rosa Amparo Guimaray Ribeyro, Perú
                                                                                         https://meet.google.com/wza-qkjn-uzo 10:15-11:15 17:15-17:20 Descanso de 5 minutos 11:15-11:20 17:20-17:50 CONFERENCIA MAGISTRAL

Expositora: Edith Patricia Borboa Alvarez, Instituto Tecnológico de Sonora, México.
                                                                                          https://meet.google.com/mmd-skeq-coz 11:20-11:50 17:50-18:10 Descanso de 20 minutos 11:50-12:10 18:10-19:10 SESIÓN DE TRABAJO 1 / SESSÃO DE TRABALHO 1 / WORKING SESSION 1

Moderador: José Luis Vázquez Burguete, España
                                                                                         https://meet.google.com/ong-gvkb-egj 12:10-13:10 18:10-19:10 SESIÓN DE TRABAJO 2 / SESSÃO DE TRABALHO 2 / WORKING SESSION 2

Moderador: Bernardo De La Gala Velásquez, Perú
                                                                                           https://meet.google.com/fmr-euri-sjz 12:10-13:10 18:10-19:10 SESIÓN DE TRABAJO 3 / SESSÃO DE TRABALHO 3 / WORKING SESSION 3

Moderadora: Marta Estrada
                                                                                         https://meet.google.com/kbq-qbst-grm 12:10-13:10 18:10-19:10 SESIÓN DE TRABAJO 4 / SESSÃO DE TRABALHO 4 / WORKING SESSION 4

Moderador: Luis Ortigueira
                                                                                         https://meet.google.com/wza-qkjn-uzo 12:10-13:10                               España
PROGRAMA RESUMIDO / SUMMARY PROGRAMME
13 de diciembre/dezembro de 2024 – December 14th, 2024

14 de diciembre/dezembro Perú 14:00-14:30 CONFERENCIA MAGISTRAL

Expositor: Rafael Martín Currás Pérez, Universidad de Valencia.
                                                                                          https://meet.google.com/mmd-skeq-coz 08:00-08:30 14:30-14:35 Descanso de 5 minutos 08:30-08:35 14:35-15:35 SESIÓN DE TRABAJO 1 / SESSÃO DE TRABALHO 1 / WORKING SESSION 1

Moderador: Enrique Bianchi, Argentina
                                                                                         https://meet.google.com/ong-gvkb-egj 08:35-09:35 14:35-15:35 SESIÓN DE TRABAJO 2 / SESSÃO DE TRABALHO 2 / WORKING SESSION 2

Moderadora: Angela Yuliana Arredondo, Perú
                                                                                           https://meet.google.com/fmr-euri-sjz 08:35-09:35 14:35-15:35 SESIÓN DE TRABAJO 3 / SESSÃO DE TRABALHO 3 / WORKING SESSION 3

Moderadora: Estela Núñez-Barriopedro, España
                                                                                        https://meet.google.com/kbq-qbst-grm 08:35-09:35 14:35-15:35 SESIÓN DE TRABAJO 4 / SESSÃO DE TRABALHO 4 / WORKING SESSION 4

Moderador: Luis Ortigueira, Perú

                                                                                       https://meet.google.com/wza-qkjn-uzo 08:35-09:35 15:35-15:40 Descanso de 5 minutos 09:35-09:40 15:40-16:40 SESIÓN DE TRABAJO 1 / SESSÃO DE TRABALHO 1 / WORKING SESSION 1

Moderador: Luis Ortigueira, Perú
                                                                                         https://meet.google.com/ong-gvkb-egj 09:40-10:40 15:40-16:40 SESIÓN DE TRABAJO 2 / SESSÃO DE TRABALHO 2 / WORKING SESSION 2

Moderadora: Edy Lorena Burbano, Colombia
                                                                                          https://meet.google.com/fmr-euri-sjz 09:40-10:40 15:40-16:40 SESIÓN DE TRABAJO 3 / SESSÃO DE TRABALHO 3 / WORKING SESSION 3

Moderador: Carlos Vargas
                                                                                        https://meet.google.com/kbq-qbst-grm 09:40-10:40 15:40-16:40 SESIÓN DE TRABAJO 4 / SESSÃO DE TRABALHO 4 / WORKING SESSION 4

Moderadora: María D.-de-Juan Vigaray, España
                                                                                        https://meet.google.com/wza-qkjn-uzo 09:40-10:40 16:40-17:10 CONFERENCIA MAGISTRAL

Expositor: Decano Marco Antonio Rios Ponce. Decano Facultad de Ciencias Económicas, Administrativas y Negocios, Universidad Indoamérica
                                                                                          https://meet.google.com/mmd-skeq-coz 10:40-11:10 17:10-17:30 Descanso de 20 minutos 11:10-11:30 17:30-18:30 SESIÓN DE TRABAJO 1 / SESSÃO DE TRABALHO 1 / WORKING SESSION 1

Moderador: Americo Hurtado Palomino, Perú
                                                                                          https://meet.google.com/ong-gvkb-egj 11:30-12:30 17:30-18:30 SESIÓN DE TRABAJO 2 / SESSÃO DE TRABALHO 2 / WORKING SESSION 2

Moderador: Wilber Valverde Valverde, Perú
                                                                                            https://meet.google.com/fmr-euri-sjz 11:30-12:30 17:30-18:30 SESIÓN DE TRABAJO 3 / SESSÃO DE TRABALHO 3 / WORKING SESSION 3

Moderador: Luis Ortigueira, Perú
                                                                                        https://meet.google.com/kbq-qbst-grm 11:30-12:30 17:30-18:30 SESIÓN DE TRABAJO 4 / SESSÃO DE TRABALHO 4 / WORKING SESSION 4

Moderadora: Mario Alberto Salazar-Altamirano, México
                                                                                         https://meet.google.com/wza-qkjn-uzo 11:30-12:30 18:30-18:35 Descanso de 5 minutos 12:30-12:35 18:35-19:10 CIERRE/PREMIACIÓN
Musica de Cámara, sexteto de la escuela de arte de la UNSA.
Intervenciones: Universidad de Oviedo, Universidad Católica de Cuenca, Presidente de la IAPNM
                                                                                         https://meet.google.com/mmd-skeq-coz 12:35-13:10

 

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CASOS de Marketing Público y No Lucrativo es una revista internacional de formato online que publica casos de estudio referidos a actuaciones reales de empresas, instituciones públicas o no lucrativas particularmente destacables por su carácter responsable y/o sostenible, analizadas desde una perspectiva de marketing u otras disciplinas afines.

CASOS de Marketing Público y No Lucrativo is an international open access journal that publishes case studies on real actions of companies, public or non-profit institutions particularly remarkable for their responsible and/or sustainable nature, analyzed from a marketing perspective or other related disciplines.

CASOS de Marketing Público y No Lucrativo é uma revista online internacional que publica estudos de caso sobre as acções reais de empresas, instituições públicas ou sem fins lucrativos que são particularmente notáveis pela sua natureza responsável e/ou sustentável, analisadas de uma perspectiva de marketing ou outras disciplinas relacionadas.