Consumer behaviour in green marketing: 4ocean’s business model

Authors

  • José Luis Vázquez Burguete
  • Ana Lanero Carrizo
  • Marina Simoncelli
  • Giorgio Tammetta
  • Daniel Láiz Suarez

Abstract

4Ocean is a company that makes its products with recycled plastic. They are engaged in cleaning oceans and coastlines; they produce bracelets and other products with recycled garbage they collect. In this document it’s analyzed 4Ocean and its green marketing; then there is a clear discussion about the actions of 4Ocean. In the conclusion there are mentioned also other similar businesses which started to use green marketing and the trends related.

Downloads

Download data is not yet available.

Downloads

Published

2020-07-25

How to Cite

Vázquez Burguete, J. L., Lanero Carrizo, A., Simoncelli, M. ., Tammetta, G., & Láiz Suarez, D. (2020). Consumer behaviour in green marketing: 4ocean’s business model. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 7, 279–286. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/90

Most read articles by the same author(s)

1 2 3 4 > >>