Teaching case: AIRBNB

Authors

  • Ana Lanero Carrizo Universidad de León, España
  • César Sahelices Pinto Universidad de León, España
  • Pablo Ferrero Martínez
  • Sergio Aller Arias
  • Alejandro Bayo Bocero
  • Antonio Cortiñas Bermúdez

Keywords:

online marketing, digital marketing strategies, campaign, honouring diversity, fighting prejudice

Abstract

We could say that no company embrace such amount of innovation quite like Airbnb, born in 2008, the company holds a platform, where hots advertise their apartments and guests book their sojourn. With a unique business model regarding online marketing, it has certainly contributed to its impresive growth, becoming leaders in the industry. The brand undertakes a series of campaings ranging over different types as well as several successful digital marketing strategies, including those we have go into detail. The company developed in 2017 one of its key campaign, where they promote its commition to honouring diversity and fighting prejudice. It´s worth mentioning the Airbnb`s influencers marketing, in which the brand is undergoing during the last years.

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Published

2023-01-29

How to Cite

Lanero Carrizo , A., Sahelices Pinto , C., Ferrero Martínez , P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ., Aller Arias, S., Bayo Bocero, A., & Cortiñas Bermúdez, A. (2023). Teaching case: AIRBNB. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 10(1), 47–59. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/270

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