Si No Te Lo Pones, Véndelo - Vinted

Abstract

Vinted is a platform with its origins in Lithuania. It was created in 2008 and it's dedicated to the sale of second-hand clothing. It was born as a small project of a young woman with the need to get rid of some clothes that were still in good condition. To this day, this platform has managed to position itself as one of the main international platforms for the sale of sustainable fashion, entering more than 16 countries and gradually ending all competition. One of the possible reasons for its success is the increase in society's awareness of the environment by giving a circular use to the life of things, making the most of them. To become known and expand its market share, Vinted has used many advertising methods, some of which we will analyze in this project and the impact on users.