Rafael Nadal, ¿Altruismo o marketing?

Authors

  • Pablo Gutiérrez Rodríguez Universidad de León
  • María del Carmen Hidalgo Alcázar Universidad de León
  • César Sahelices Pinto Universidad de León

Abstract

Spanish companies Rafa Nadal Sports Centre and Rafa Nadal Academy, which belong to the famous tennis player and are focused on high-performance sports education, opened its doors to all the people affected by this past year floods, doing an involuntary Corporate Social Responsibility action.

It was just an altruist activity aimed to help the neighbourhood, but due to its high media impact, it has become an international marketing action.

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Author Biography

César Sahelices Pinto, Universidad de León

Spanish companies Rafa Nadal Sports Centre and Rafa Nadal Academy, which belong to the famous tennis player and are focused on high-performance sports education, opened its doors to all the people affected by this past year floods, doing an involuntary Corporate Social Responsibility action.

It was just an altruist activity aimed to help the neighbourhood, but due to its high media impact, it has become an international marketing action.

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Published

2019-04-12

How to Cite

Gutiérrez Rodríguez, P., Hidalgo Alcázar, M. del C., & Sahelices Pinto, C. (2019). Rafael Nadal, ¿Altruismo o marketing?. Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, 6, 165–170. Retrieved from https://casos-aimpn.org/index.php/casos/article/view/233

Issue

Vol. 6 (2019): MARKETING POSITIVO

Section

Artículos

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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