O CONTRIBUTO DO MARKETING E DA RESPONSABILIDADE SOCIAL NO SUCESSO ACADÉMICO: O CASO DA AEISCAP – O BOOSTCAMP

Abstract

Students are increasingly aware of the challenges of entering the job market and seek entities that help them overcome these obstacles. This study aims to demonstrate the contribution of Marketing and Social Responsibility to Academic Success, using the Student Association of the Porto Accounting and Business School as a case study within the educational context. Social marketing leverages principles and techniques of traditional marketing to promote behavior changes that benefit society and individuals. Social responsibility, on the other hand, refers to the practices and policies adopted by organizations to act ethically, contributing to social and environmental well-being.

The article focuses on explaining the importance of these concepts in the Boostcamp event, an activity organized by the student association. Based on a narrative methodology and document analysis, the study concludes that organizations and student associations benefit from this event by offering innovative socio-educational proposals to both companies and students. This is achieved by integrating socially responsible marketing practices into the event's promotional strategies.