Vol. 10 No. 1 (2023)

View Vol. 10 No. 1 (2023)

Published: 2023-01-29

Editorial

Editorial

Dora Agapito , Manuela Guerreiro , Arminda Maria do Paço

1-1
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Artículos

El verano también es nuestro

Sara Santos Granda, Alejandro Sánchez Esteban, Laura González Montero, Abraham Hermida Ogando

2-11
- PDF (Español (España))
Alimerka's green strategy

José Luis Vázquez Burguete, Lucía Valero Manso, Julia Yang Castro Robles , Manuel Cendón de la Mata , Marcelo Mendoza Alonso

12-22
- PDF (Español (España))
The role of digital marketing in the defense of human rights: the case of Memorial

Arminda Maria inisterra do Paço, Joana Cabral, Diana Lourenço, Susana Carvalho

23-34
- PDF (Português (Portugal))
The Role of Social and Digital Marketing in Heineken's Worlds Apart Campaign

Maria Antónia Rodrigues, Paulo Gonçalves , Catarina Brandão , Inês Rodrigues , Inês Ferreira , Luís Pinto , Tiago Rela

35-46
- PDF (Português (Portugal))
Algarve Craft & Food: A Creative and Responsible Tourism Initiative

Dora Agapito, João Ministro, Fanny Guillot , Miriam Rueda Nery Barboza , Mirko Mariani, Raquel Martins

47-59
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Teaching case: AIRBNB

Ana Lanero Carrizo , César Sahelices Pinto , Pablo Ferrero Martínez , Sergio Aller Arias, Alejandro Bayo Bocero, Antonio Cortiñas Bermúdez

47-59
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Social technology applied to reducing the time to care for diseases with high mortality rates

Oscar Huapaya-Huertas, Luis Camilo Ortigueira-Sánchez

60-67
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